ABOUT US

Self-Portrait was established in 2013 by Han Chong in London, with a creative vision to make beautiful design accessible to all women.

A graduate of Central Saint Martins, the Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.

Designed in London, made for the world - Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life.


HAN CHONG

Born in Penang, Malaysia, Han came to London in 2003 to study at Central Saint Martins, graduating with a degree in Womenswear Design. Enamoured by the city’s vivacity and cultural vibrancy, he quickly made it his adopted home. Initially pursuing a career in the visual arts, Han exhibited works at the 53rd Venice Biennale but was motivated to launch Self-Portrait with the realisation that he wanted to create work that touched more people. The name Self-Portrait was born, to be a reflection of the women in the designs.

“FASHION IS NOT ABOUT ONESELF, IT'S ABOUT THE PEOPLE WHO PHYSICALLY WEAR IT, IT’S ABOUT RESPECTING THEM AND THEIR COMFORT.”
Han Chong, Founder and Creative Director, Self-Portrait